It is the wish of every entrepreneur and organization to achieve high ranking for their website on Google and other top search engines. While getting listed in the top five places on the first page of search results is a dream that only a few can achieve, others are contended with getting a ranking that’s a few notches higher than their nearest competitors. Thankfully, this is something that can be achieved if you employ the right SEO strategies and use the correct mix of digital marketing ingredients.
SEO experts tell that you can spy on your competitors to outrank them on Google. Here spying relates to looking closely at their websites to understand the strategy they employ to rank high on Google. Once you know their approach to digital marketing, you can create a strategy of your own for your business that can be deployed to outrank competition.
The unique part of this process is that you don’t need a specific key or formula to break into their guarded strategy. Almost every entrepreneur or marketer can have this information without having to put in much effort.
These are the steps that must be used to achieve your objective of getting ranked higher on Google:
Open Site Explorer
Do you know that Open Site Explorer can be highly effective in providing information about top pages and for backlink researches? You simply have to type in the name of the website in the Open Site Explorer search bar to get access to domain authority matrix which shows how a specific website has been ranked based on backlinks.
Analyze Competitors Websites
Premium version of Open Site Explorer can be used for comparing link metrics of up to four websites. You can then use a Google search to find out how it ranks specific websites for specific keywords. Competitors with a higher domain authority will rank ahead of others although domain authority is not the only factor that decides rankings. If your domain authority is better than that of your competitors and yet you find your website lacking way behind in rankings, you can use the services of an SEO expert to find out what’s wrong and set things right.
To rank higher on Google, you need to have a link building strategy in place. The focus must be on getting high quality links to point to your website instead of using links that have been acquired using shady means. The Open Site Explorer tool can be used to find out about newly added or discovered links. This tool can be used for finding out about the latest links pointing back at your competitor website. You will get a fairly accurate data of the places where your competitor has a presence online and how you too can explore the route to improve your ranking and presence.
Research Your Competitors
Your domain authority is one of the key deciding factors in ranking of your website. It will also tell you where your competitors stand. If you have to get past your better ranked competitors, you will know what you need to do to nudge ahead. An SEO expert will devise the best backlink strategy to ensure a higher domain authority needed to get past your competitors. At the same time, it is important to understand that domain authority is not a steady factor and can fluctuate at times. Your efforts must be persistent and unrelenting.
Implement The Right Mix Of Strategies
As you have realized by now, domain authority is the key to achieving better ranking on Google. Your digital marketing strategies will help you choose and deploy the best resources needed to give your SEO efforts a major boost. According to online marketing experts, it is necessary to reach out to websites that can help you improve your online outreach. At the same time, it is also important to create the right content on your website and manage the marketing process professionally. Be consistent in your link building and content creation effort and you will soon grab those elusive high ranking on Google.